Make Facebook work for your business (Part 1.8)
by Philip Scott
Hmm, almost there with part 2 ... in the mean time, part 1.8 (just stalling really so I can have the real stuff just perfect!)
But dont let that distract you from reading this, because its good! (After all, I wrote it!)
Its EASY to write something good when you have a great tool at your disposal. Ive been talking about automation all year ... and Facebook is the ultimate networking automation tool! No I dont have shares in Facebook (I wish!) ... I promote it as a business tool because it works!
Everyone has different needs, and Facebook is primarily a social platform ... and it is important to respect that or you will lose people. Last week I harped on about the importance of people ... fact is, all our businesses ultimately depend on people, and on what they demand!
One of the most important things when launching a new product is to ensure you are delivering what your market wants, not what you think is a great product.
I have 1185 Facebook friends. Lets assume only 50% of those every jump on facebook to have a look at whats going on with all their friends. I say friends because I have an admission to make ... not every friend I have on facebook is a friend of mine. In fact many people I have on their I have never met! That doesnt mean I request everyone as a friend or accept everyone as a friend. I have a strict rule ... they must be on Facebook! OK really, I tend to befriend people I dont know who I have a common interest with. No different from going to the local rugby club and chatting with someone there I guess.
I tend to make friends with rugby fans (Queensland Reds fans mostly), or South Africans all over Oz ... makes sense doesnt it? Via facebook we often become quite well acquainted with each other.
So if I want to know if something will fly ... Ill strategically ask the question on Facebook. The bonus for me is that most people dont know if Im joking or being serious, so I get interesting responses, but I do get great participation. It makes from great market research!
You should try it. And you should try attending our breakfast functions. If there isnt one near you ... whats stopping you? Lets start one up ... you can make a difference in your end of the world! Ruane Lipkie did just that last Friday in Milton. I was there as well and we had a great time! I love smallerstart-up breakfast functions because it is very personal and I have yet to meet a person I cannot learn something from! I thoroughly enjoyed it thanks Ruane and Chris for all your efforts!