Make Facebook work for your business
by Philip Scott
Step 1: Find me atwww.facebook.comscott.philip and friend me!
No this is not a quick and dirty way for me to make some friends ... I have plenty, but Id love more! What an awesome networking tool!
But before I get too into that let me just mention that we have a new breakfast starting up in Milton, thanks to Ruane Lipkie. The breakfast will be at Real Coffee Passion, Unit 12, 1 Park Rd, Milton, Brisbane. The first one will be at 7:30am on the 12th of August. If youre anywhere in the vicinity, please join us, and invite your associatesacquaintances and friends!
Next week I hope to tell you about some exciting new tools you can use to make Facebook work for your business, but just like attending networking breakfasts and doing some one on one marketing (networking), Facebook can be extremely beneficial for your business even without powerful tools!
Now Im assuming you either dont have anything to hide (closet cross dresser etc ... and Im not saying thats a problem, just using it as an example!). Facebook is very personal yes. Some people dont want their clients to see who they really are. I know Im considered very outgoing, but Im not really. Truth be told Im a little shy at times ... ok maybe not, but I truly believe that with microsmall businesses, people deal with you because that trust YOU. If you really are trust worthy then allowing someone to get a sneak peak of who you really are can only add a measure of trust.
But more than that, it allows people to get to know you better, allows them to build a relationship with you that reaches further than the monthly breakfast functions you attend. Dont mention anything related to business all that often on Facebook, yet I get a lot of referrals. People KNOW I wont let them down.
None of us are perfect, so dont be scared people will expect you to be!