Business in the New World
by Catherine Palin-Brinkworth
Some of you may think this article is a little bit whacky, and the ideas unattainable. Some of you will hope its not, because you are experiencing the effects of doing business in the old
world. (Were not talking AfricaAustralia by the way). And many of you will know, we either change, or we go out of business.
Twenty years ago, after 15 years in state and national sales and marketing roles, I developed my business consultancy services. I now own two people skills training companies and have spoken professionally on leadership, growth and business development all over the world. Ive worked through two significant recessions and havent faltered. And now I am excited.
We are witnessing and participating in (because how could we not) a very real shift in the way we do business on this planet. We will no longer allow the greed and theft of a few to touch and affect us. No more bogus. Its up to each one of us to stand our ground, and to never again, out of fear, allow deception and delusion to run our lives and our economy.
From the solo business operator to the CEOs, we need to take a stand for who we are and what we stand for! We have proven, categorically, that the old ways of doing business dont work long term. They are not sustainable, neither environmentally, nor socially, nor plain bloody logically. Playing winlose, ripping people off, grabbing all you can as fast as you can, may look like a fast track to financial prosperity, but is always a deceptive path, ending in destruction.
I was fortunate, blessed, in my early business days to have as mentors two of the most successful and well regarded men in Australias business history. Both taught me that he who shares, wins and this has been proven to me over and over again.The four fundamentals of doing business in the new world:
1. Stand alone, dont be anyones victim, take responsibility and own your own power
2. Focus on being of service, thats what we get paid for, and why we are of value
3. Claim your value, calmly and confidently know your worth, ask for it and receive it
4. Learn to be satisfied with less, my shoe cupboard will tell you Im a slow learner.
Here in Australia, we are starting our new financial year. I am excited about creating and celebrating new beginnings. (As if there could be old beginnings, duh!) Lets individually choose to work together collectively and help to create wealth for each other. Lets create a new world, where the processes and principles of making a profit are transparent and holistically sustainable. That way, well build a new world we all want to live and work in. And stress-less.
Catherine Palin-Brinkworth is a business mentor, author and inspirational
speaker. For more information see www.catherinepalinbrinkworth.com.